Communication, Information, and the Diffusion of Innovation

Mercer & Company

When your organization's communication strategy is meaningful, and based on an inherent curiosity to be better, it is much like 8 shots of espresso. It awakens you inside, it will keep you awake and engaged for hours.

The study of behavioral, economic, and social/cultural  aspects of communication and information systems within and among organizations or institutions is one of those things that fascinates us to no end. One way to enlighten our understanding of organizational communication is to compare different approaches, as well as their actual impact on people, to best understand the causative elements of communications on people.


Organizational Research & Analytics

Mercer & Company

Organizational communication is highly contextual and culturally dependent, but one of the most powerful mechanisms to success within organizations.

The sending and receiving of messages among interrelated individuals within an organization is directly and linearly correlated to the effectiveness & efficacy of people, as well environment’s predictability in the achievement of common goals.

Some of the major areas of focus that we pursue include:


  • Interpersonal communication; 
  • Verbal, nonverbal, and electronic communication;
  • Vertical, horizontal and diagonal communication; 
  • Inter-group and intra-group communication;
  • Communication networks; 
  • Applications of information technology in business and society; 
  • Organizational adoption of communication and information technology;
  • Communication and information strategy and policy; 
  • Communication and organizational culture; 
  • Communication and information research methodology; 
  • Managing information technology services; 
  • Virtual teams, virtual work, and virtual organizations (a work-from-home environment); 
  • The management of information systems professionals; 
  • E-communications; 
  • Information systems development; 
  • Managing IT-related organizational change; 
  • E-business, e-commerce, and e-markets; 
  • Electronic value systems, value chains, and value webs; 
  • Privacy and ethics; 
  • Knowledge work, knowledge workers, and knowledge networks; 
  • IT infrastructure; governance of IT services; and 
  • Organizational networks. 

Effective organizational communication helps us to:

  • Accomplish tasks relating to specific roles and responsibilities of sales, services, and production; 
  • Acclimate to changes through individual and organizational creativity and adaptation; 
  • Complete tasks through the maintenance of policy, procedures, or regulations that support daily and continuous operations;
  • Develop relationships where human messages are directed at people within the organization-their attitudes, morale, satisfaction, and fulfillment; and
  • Coordinate, plan, and control the operations of the organization through management. 

We create, develop, and execute radical & forward-thinking solutions, designed to solve some of the world's most difficult problems.

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